The 1 and Prudential Thailand join force to launch the first ever Digital Health & Wellness Solution to The 1 members

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The 1 enters into a strategic partnership with Prudential Thailand with the common vision and goal of helping The 1 members improve better health and well-being

BANGKOK, 14 August 2020 – The 1 CENTRAL LIMITED (“The 1”), Southeast Asia’s leading digital lifestyle & loyalty platform with over 17 million members, and Prudential Thailand as part of Prudential Corporation Asia (Prudential), a leading insurer and asset manager with more than 15 million customers across Asia, signed an agreement to co-create the first health & wellness solution with complete end-to-end digital experience that match with each lifestyle and life stage for The 1 members.

The first-ever collaboration between The 1 and Prudential Thailand will set a new benchmark that revolutionises the healthcare experience and bring the future to Thailand’s health & wellness industry. Both partners will provide various expertise and access to the advanced technologies and innovation capabilities including Pulse by Prudential services such as Telemedicine, Health Assessment and Symptom Checker, while using AI (Artificial Intelligence) and machine learning tools together with data science analytics to analyse and offer the seamless integration with The 1 for the best experience to The 1 members.

Mr Robin Spencer, Chief Executive of Prudential Thailand, said, “We are delighted to work with The 1, which shares our aspiration to support and protect families through the use of new digital solutions. This collaboration builds on our launch of Pulse, a highly engaging, holistic app that will help Thai people live longer, healthier lives. Pulse harnesses the power of AI to provide highly personalised health and wellness insights for our users.”

Dr Ton Chirathivat, President – The 1, Central Group said, “We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during the Pandemic situation nowadays. With this strategic partnership, we are truly confident and committed to providing one-of-a-kind health and well-being experiences to another level for our The 1 members”.


About The 1

The 1 - No.1 Digital Lifestyle & Loyalty Platform of Thailand and Southeast Asia under Central Group, aims to provide the best experience for over 17 million members using insights derived from using 360-degree analytical data system and high technology tools in data storage, data analysis, applications and marketing technology, as well as strong alliances in the 1 Ecosystem with Central Group and other business partners in 8 industries including shopping, dining, working, health, travel, living, entertainment and finance.
The 1 has continuously improved and developed to be “New The 1” - Digital Lifestyle Platform which truly provides better experience to all members’ lifestyles under the concept of “EXPLORE to SURPRISE ANYTIME, EVERYWHERE” through the 1 Application.

About Prudential in Thailand

Prudential has operated in Thailand for more than 24 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2019 the Thailand business grew IFRS operating profits by 8 per cent to USD 170 million and Life Weighted Premium by 8 per cent to USD 619 million. (31 December 2019 figures)

Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer with operations spanning 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Through a robust multi-channel distribution platform, Prudential provides a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families.

Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors. It is a leading Asia-based asset manager with on-the-ground presence in 11 major Asian markets as well as distribution offices in North America and Europe. It has US$220 billion in assets under management (as at 30 June 2020), managing funds across a range of asset classes including equities and fixed income.

*Prudential plc is not affiliated in any manner with Prudential Financial, Inc. of the United States or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).

About Pulse by Prudential

Pulse by Prudential is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships. 

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-added services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 8 million times in Asia to date. Pulse is currently available on the Apple App Store/Google Play Store in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

For more information, and to download Pulse, log on to

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