Select your language
Get The Latest Updates

Prudential Thailand wins two awards at the
‘Digital CX Awards 2023’

reaffirming its innovative digital leadership in customer care

Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand), one of the world's leading life insurance companies, has won two major awards at the recent 'Digital CX Awards 2023' organised by The Digital Banker. The company received the 'Excellence in Omni-Channel Customer Experience - Insurance' and the 'Outstanding Digital CX Transformation in Insurance’ awards that underscores Prudential's commitment to prioritising exceptional customer experiences while delivering customer-centric digital services.

Mr. Bundit (Kenny) Jiamanukoonkit, CEO of Prudential Thailand, said "We are delighted to receive these two awards as they give each Prudential Thailand employee immense pride. We are determined to provide digital services that are accessible to our customers anytime, anywhere. We operate with an unwavering customer-centric approach at Prudential Thailand, guided by our 3 C strategy: Customer, Culture, and Corporate. Digital technology has played a crucial role in customer care since COVID-19; that’s why Prudential remains steadfast in its commitment to maintaining its innovative digital leadership in customer service."

The ‘Excellence in Omni-Channel Customer Experience’ award highlights Prudential Thailand's customer centric dedication, delivering continuous experiences across all channels. With the PRUAwesome Hub platform customers enjoy seamless interactions, whether it involves checking policy benefits, updating policy information, or submitting claims online, ensuring a 360-degree customer journey.

The ‘Outstanding Digital CX Transformation in Insurance’ award recognises Prudential Thailand's success in developing digital systems that align with the rapid pace of transformation in the business realm. The company aspires to provide comprehensive customer service through diverse digital platforms, encompassing online insurance purchases, streamlined approval processes, and policy services facilitated by PRUServices@Pulse and PRUConnect. This recognition is a testament to the company's commitment to delivering the best possible digital experiences to customers at every juncture.

Prudential Thailand's digital initiatives are part of the company's ‘We DO Care’ mission statement that is centred around prioritising convenience and enhanced customer experiences. The company’s innovative digital leadership is designed to provide customers with efficient tools and services, empowering them to navigate through the most challenging of times with ease.