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About Us

Our Milestones and Awards

Prudential has been with Thai society for over 27 years and over 100 years in Asia.
'Listening. Understanding. Delivering.'
to deliver products and comprehensive services to help Thai people get the most out of life.


Prudential Thailand is founded in 1995 as a joint investment between the Prudential Group and Thai Sethakij Life Assurance or TSLife.

Pru TSlife


We launch "PRUCall", our world-class call centre, to expand the Direct Marketing and Tele-Marketing business.



We change our name to Prudential Life Assurance (Thailand) Public Company Limited.

Pru Logo_Stacked


We are awarded First Place for  "Life Insurance with Outstanding Management Development" in the Prime Minister’s Insurance Award.

 Outstanding Management Development


We start our UOB Partnership



We relocate the new headquarters to @Sathorn Building, South Sathorn Road, to continuously deliver the best service to our customers.

 Sathorn Buliding


We enter into an exclusive 15-year partnership with Thanachart Bank and acquire Thanachart Life Assurance

 T Bank


We win top honours at the 2016 international "Midas Awards" with our advertising campaign, "The Gift", reflecting our commitment in protecting relationships of Thai people from generation to generation.

 Midas Award


We win the Prime Minister’s Insurance Award – Life Insurance Company with Outstanding Development 2017.


 Prime Minister’s Insurance Award

We win the "2018 Financial Insights Innovation Awards" (FIIA) in the category of "Asia's Leader in Business Automation Excellence in Insurance RPA" from the Asian Financial Services Congress 2018, by the IDC Financial Insights.

 Financial Insights Innovation Awards

We organizePRUcycle Thailand”, the first biggest cycling festival in Thailand, with more than 1,019 cyclists worldwide.



We start AIS partnership.

 Pru AIS


Our “Insurance for Those Who Don’t Like Insurance” TVC is announced “Bronze Winner” for Film category (Finance/Services) in the AD Stars 2019 Festival.

 AD Stars award

Our Customer Service Center wins 5 prestigious Individual Awards from Thai Call Center Trade Association (TCCTA).

 TCCA - Award CS


We enter into a strategic bancassurance partnership with TMB Bank Public Company Limited (“TMB”) with an initial term of 15 years to provide Prudential’s leading suite of health and wealth solutions to TMB’s large and growing customer base.



We receive “Honorary Mention” award for Best Customer Service from an international competition “Customer Contact Week Asia Excellence Award 2020”.

 Customer Contact Week Asia Excellence Award


We launch digital health app, Pulse by Prudential, to make healthcare more accessible and affordable to Thai people.

 launch Pulse


We start The1 partnership - country’s first lifestyle-health collaboration, bringing enhanced digital services to 17 million members of Thailand's leading loyalty programme

 The1 partnership


We receive the "Life Insurance Company with Outstanding Development" award at the 2020 Prime Minister’s Insurance Awards, organized by the Office of Insurance Commission (OIC).

 Life Insurance Company with Outstanding Development


We relocate our new headquarters to Mitrtown Office Tower.

 new office relocation

Pulse Thailand wins Mobile App of the Year Award at Insurance Asia Awards 2021.

 Pulse App of the Year


Our Customer Service Center wins 9 prestigious awards on both individual and Corporate Awards from Thai Contact Center Trade Association.


We are named a finalist for the 'Thailand Zocial Awards 2022' in the category of Best Brand Performance on Social Network, Insurance

Thailand Zocial Awards 2022

We officially open our new office at Mitrtown Office Tower investing in a new workplace designed to create a fun, healthy and collaborative work environment where employee wellbeing is prioritised.

 our new office


We win the Customer Service Initiative of the Year from the Insurance Asia Awards 2022.

 the Customer Service Initiative of the Year

We win the Best Contact Center of the Year 2022 award from the Thai Contact Center Trade Association (TCCTA), along with the other 10 prestigious awards


We win two awards at the ‘Digital CX Awards 2023’ reaffirming its innovative digital leadership in customer care