Our Milestones and Awards
'Listening. Understanding. Delivering.'
to deliver products and comprehensive services to help Thai people get the most out of life.
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1995 |
Prudential Thailand is founded in 1995 as a joint investment between the Prudential Group and Thai Sethakij Life Assurance or TSLife. |
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2006 |
We launch "PRUCall", our world-class call centre, to expand the Direct Marketing and Tele-Marketing business. |
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2007 |
We change our name to Prudential Life Assurance (Thailand) Public Company Limited. |
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2009 |
We are awarded First Place for "Life Insurance with Outstanding Management Development" in the Prime Minister’s Insurance Award. |
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2010 |
We start our UOB Partnership |
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2012 |
We relocate the new headquarters to @Sathorn Building, South Sathorn Road, to continuously deliver the best service to our customers. |
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2014 |
We enter into an exclusive 15-year partnership with Thanachart Bank and acquire Thanachart Life Assurance |
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2016 |
We win top honours at the 2016 international "Midas Awards" with our advertising campaign, "The Gift", reflecting our commitment in protecting relationships of Thai people from generation to generation. |
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2018 |
We win the Prime Minister’s Insurance Award – Life Insurance Company with Outstanding Development 2017.
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| 2018 |
We win the "2018 Financial Insights Innovation Awards" (FIIA) in the category of "Asia's Leader in Business Automation Excellence in Insurance RPA" from the Asian Financial Services Congress 2018, by the IDC Financial Insights. |
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| 2018 |
We organize “PRUcycle Thailand”, the first biggest cycling festival in Thailand, with more than 1,019 cyclists worldwide. |
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2019 |
We start AIS partnership. |
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| 2019 |
Our “Insurance for Those Who Don’t Like Insurance” TVC is announced “Bronze Winner” for Film category (Finance/Services) in the AD Stars 2019 Festival. |
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| 2019 |
Our Customer Service Center wins 5 prestigious Individual Awards from Thai Call Center Trade Association (TCCTA). |
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2020 |
We enter into a strategic bancassurance partnership with TMB Bank Public Company Limited (“TMB”) with an initial term of 15 years to provide Prudential’s leading suite of health and wealth solutions to TMB’s large and growing customer base. |
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| 2020 |
We receive “Honorary Mention” award for Best Customer Service from an international competition “Customer Contact Week Asia Excellence Award 2020”. |
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| 2020 |
We launch digital health app, Pulse by Prudential, to make healthcare more accessible and affordable to Thai people. |
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| 2020 |
We start The1 partnership - country’s first lifestyle-health collaboration, bringing enhanced digital services to 17 million members of Thailand's leading loyalty programme |
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| 2020 |
We receive the "Life Insurance Company with Outstanding Development" award at the 2020 Prime Minister’s Insurance Awards, organized by the Office of Insurance Commission (OIC). |
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2021 |
We relocate our new headquarters to Mitrtown Office Tower. |
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| 2021 |
Pulse Thailand wins Mobile App of the Year Award at Insurance Asia Awards 2021. |
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| 2021 |
Our Customer Service Center wins 9 prestigious awards on both individual and Corporate Awards from Thai Contact Center Trade Association. |
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| 2022 |
We are named a finalist for the 'Thailand Zocial Awards 2022' in the category of Best Brand Performance on Social Network, Insurance |
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| 2022 |
We officially open our new office at Mitrtown Office Tower investing in a new workplace designed to create a fun, healthy and collaborative work environment where employee wellbeing is prioritised. |
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| 2022 |
We win the Customer Service Initiative of the Year from the Insurance Asia Awards 2022. |
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| 2022 |
We win the Best Contact Center of the Year 2022 award from the Thai Contact Center Trade Association (TCCTA), along with the other 10 prestigious awards |
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| 2023 |
We win two awards at the ‘Digital CX Awards 2023’ reaffirming its innovative digital leadership in customer care |
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