Prudential Life Assurance Thailand

Protecting communities and families in Thailand with Life Insurance that is tailored to your needs and goals since 1995.
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What we believe

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Our mission
We believe that everyone, young or old, deserves to live with dignity. At Prudential, we are here “To Safeguard Your Dignity”.
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Our vision
To be a lifetime partner providing exceptional customer experience through innovative solutions.

Our strategy


Enhance our core

We look to broaden our customer base by focusing on developing and uplifting agents and seller’s quality and capability and strengthening the relationships with existing partners so they are able to embrace and optimize all potential business opportunities.

Apply customer centricity philosophy

We aim to provide innovative insurance solutions and services on unit-link, health and protection solutions to serve different needs of each customer segment along with holistic value added services.

People and organization development

We are focused on developing our staff so they could have the essential skills and capabilities to deliver our mission and vision and establish an organization culture that fosters engagement, enjoyment with positive energy.

What we believe