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About Us

Our Brand

We are Prudential. For Every Life, For Every Future
Prudential logo with text

Our pride in Prudence

Prudential listens to and understands the hopes and dreams of millions of customers around the world. This philosophy is central to our ability to listen and understand others and hence allowing us to meet the needs of the people. Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.
Building in London

Prudential group

Prudential plc provides life and health insurance and asset management to 18 million customers across 24 markets in Asia and Africa.

We are headquartered in London and Hong Kong and are focused on four strategic regions: Greater China, ASEAN, India and Africa.  We are served by more than 120,000 active agents, over 200 bank partners and 27,000 bank branches.

Our purpose is to be partners for every life and protectors for every future. At Prudential, it is our mission to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.
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Prudential in Asia

Prudential has a rich and extensive history in Asia, having built a high performing business over 100 years, covering 15 markets with significant scale in Asia.

A diversified multi-channel distribution platform serving 18.6 million customers.

  • Top 3 position in 11 Asian markets

  • 540,000+ agents

  • Access to over 26,000 bank branches

  • Comprehensive range of savings, protection, health and wealth products



Remark: Information as of 31 December 2021

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Prudential Life Assurance in Thailand

Prudential began operations in Thailand in 1995 as one of the leading providers of life and health insurance services. Prudential provides protection solutions to Thai people through multi-distribution channels -- bancassurance, agency, telemarketing, digital and alternative channels including group insurance.

  • 1,003 Employees

  • Business Opportunities generated through 1,667 Agents

  • Protecting Thai Families of 1.88 million policy holders.

  • Investment in the Country THB 102.2 billion

  • Total Asset THB 118.9 billion AUM

  • Total benefits paid THB 10.3 billion.

  • Business opportunities generated through the 3 business bancassurance partnerships, 735 branches.


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Remark: Information as of 31 December 2021