Our Brand

Listening. Understanding. Delivering. Our focus is on you. That's why we do what we do to help you progress in life.

Our pride in Prudence

Prudential listens to and understands the hopes and dreams of millions of customers around the world. This philosophy is central to our ability to listen and understand others and hence allowing us to meet the needs of the people. Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.

Prudential group

Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 19 million life customers in Asia and Africa and is listed on stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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Prudential Africa

Prudential Africa operates in Cameroon, Côte d'Ivoire, Ghana, Kenya, Nigeria, Togo, Uganda and Zambia with a core mission of providing services that meet the evolving financial and protection needs of African families.

175 years - Celebrating Life

This year, we are proud to celebrate Prudential’s 175th anniversary, including 100 years in Asia.

Prudential in Asia

Prudential has a rich and extensive history in Asia, having built a high performing business over 100 years, covering 15 markets with significant scale in Asia.

A diversified multi-channel distribution platform serving 18.6 million customers.

Top 3 position in 11 Asian markets
540,000+ agents
Access to over 26,000 bank branches
Comprehensive range of savings, protection, health and wealth products

Remark: Information as of 31 December 2021

Visit us at www.prudentialplc.com

Prudential Life Assurance in Thailand

Prudential began operations in Thailand in 1995 as one of the leading providers of life and health insurance services. Prudential provides protection solutions to Thai people through multi-distribution channels -- bancassurance, agency, telemarketing, digital and alternative channels including group insurance.

1,003 Employees
Business Opportunities generated through 1,667 Agents
Business opportunities generated through the 2 business bancassurance partnerships, 733 branches.
Protecting Thai Families of 1.88 million policy holders.
Investment in the Country THB 102.2 billion
Total Asset THB 118.9 billion AUM
Total benefits paid THB 10.3 billion.

Remark: Information as of 31 December 2021