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Prudential Thailand wins 9 awards from TCCTA for customer service

Latest accolades back company's commitment to develop and deliver the best possible experience to all customers

Bangkok, Thailand, 4 November 2021 Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand) has received 9 awards from 7 categories for customer service organized by The Thai Contact Center Trade Association (TCCTA), backing up the company's ongoing commitment to deliver the best possible experience to all of their customers.

The awards were based on a strict criterion for contact center service and business administrative ability, as well as recognizing the outstanding work of staff within an organization, which is the key for establishing standards and consistency in terms of quality customer service.

Ms. Pasalaree Theerasas, Chief Customer Officer, Prudential Thailand, said, "These awards are a reminder that Prudential Thailand is committed to achieving our purpose of helping Thai people get the most out of life. Our employees are always on their side to help support and provide assistance to serve our customers’ needs. The awards reflect the hard work of not only our call center team, but also everyone at Prudential Thailand who works selflessly to put our customers at the heart of everything we do”.

"It also aligns with our brand commitment of 'Listening, Understand, Delivering' that focuses on human connections, simplicity and innovation for our Thai customers," Ms. Theerasas added.

The seven awards for companies with under 100 customer service staff include:

 

Gold Winners (Team awards)    

  • Best Facilities Contact Center - awarded to company with best workplace and its environment

 

Bronze Winners (Team awards)

  • Best Human Care Contact Center - awarded to company with best track record of employee engagement

 

Gold Winners (Individual awards)

  • Best Contact Center Support Professional of the Year (Administration Support)

  • Best Contact Center Support Professional of the Year (Social Media Customer Care)

 

Bronze Winners (Individual awards)

  • Best Contact Center Manager of the Year

  • Best Contact Center Supervisor of the Year (two awards)

  • Best Contact Center Agent of the Year (two awards)

 

 

 

 

 

ABOUT PRUDENTIAL IN THAILAND

Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 115 billion of assets on their behalf. In 2021 the Thailand business grew IFRS operating profits by 33 per cent to USD 101 million and Life Weighted Premium by 11 per cent to USD 343 million. (30 June 2021 figures)