Prudential Thailand
appoints Nitipong Pruchyanimit

(Bangkok, Thailand 17/02/25) Prudential Life Assurance (Thailand) Public Company Limited, also known as Prudential Thailand, has announced the appointment of Mr. Nitipong Pruchyanimit as Chief Customer and Marketing Officer, effective February 17, 2025. This senior executive appointment aligns with Prudential Group's strategy and commitment to sustainable growth under the corporate value, "Our Customer is Our Compass."

In his new role, Mr. Nitipong will oversee the development of customer segmentation and propositions, product development, and channel marketing and communication to support various sales channels. He will focus on proactive customer engagement to create the best experience for customers across all segments.

Prudential Thailand is confident that Mr. Nitipong's extensive experience in customer experience management and marketing campaign oversight in the life insurance sector will drive the organization towards sustainable growth in customer and marketing areas. His notable achievements include receiving the Young ASEAN Insurance Manager Award in 2016. Currently, Mr. Nitipong also serves as the President of the Society of Actuaries of Thailand.