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Prudential Thailand, TMB | Thanachart, and HReasily launch digital HR services for SMEs

Bangkok, Thailand, 22 OCTOBER 2020 – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) today announces the launch of HR Easily Pte Ltd (HReasily)’s digital human resources (HR) services for Small and Medium Enterprise (SME) customers of TMB Bank Public Company Limited and Thanachart Bank Public Company Limited (“TMB and Thanachart Bank”). This is Prudential Thailand’s first step towards building an end-to-end digital ecosystem for Thai SMEs. Alongside TMB and Thanachart Bank’s payroll product, HReasily services are now available to the banks’ more than 100,000 SME clients.

Headquartered in Singapore, HReasily is one of the fastest-growing HR-tech companies in Asia, offering SME customers access to digital features that include integrated HR benefits management services such as cloud-based payroll, leave, claims, time and attendance.

Following a strategic partnership established between Prudential Corporation Asia (“Prudential”) and HReasily in May 2020, Thailand is the first market of Prudential to roll out HReasily’s digital services. This also paves the way for the launch of PRUWorks1, Prudential’s one-stop digital platform for SMEs, in Thailand next year. Integrated with PRUWorks and Pulse by Prudential2 digital app, HReasily’s features and Prudential Thailand’s group insurance benefits, along with other value-added services and solutions, will be available to SME owners and their employees.

Mr. Aman Kapoor, Chief Distribution Officer of Prudential Thailand, said: “Prudential Thailand is committed to helping SME owners and their businesses. The collaboration with TMB and Thanachart Bank and HReasily reflects our aspiration to build a complete digital ecosystem for SMEs to help grow their businesses, care for their employees and protect their investments. We will continue to innovate to meet these needs.”

Mr. Senathip Sripaipan, Chief Commercial Banking Officer of TMB, said: “As SMEs play an important role in driving the country’s economic growth, the bank aims to support them to the best of its capabilities, especially in the area of human resource management. We have introduced ‘Payroll Plus’, a new solution that not only provides our SME clients with traditional payroll services, but also other value-added offerings such as health insurance and provident funds. We are partnering with Prudential Thailand and HReasily to enable our clients to digitise their HR processes. This collaboration marks another milestone towards the development of an end-to-end digital ecosystem for SMEs to help them run their businesses efficiently and sustainably.”

Mr. Pascal Henry, Group Chief Executive, HReasily, said: “We are excited to partner with TMB and Thanachart Bank and Prudential Thailand to bring more innovative HR solutions to the market. This collaboration highlights our commitment to helping SMEs digitise their business processes – something that is needed now more than ever.”

Visit the co-branded HReasily platform at Thanachart

More information on Payroll Plus, please contact TMB Corporate Call Center 0 2643 7000


1 PRUWorks provides a one-stop digital experience to business owners, Human Resources teams and employees in accessing their insurance needs, anytime and anywhere via a mobile app or a website. PRUWorks is already available in Singapore, Hong Kong and Indonesia, supporting more than 50,000 customers.

2 Pulse by Prudential is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships. 

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-added services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 9 million times in Asia to date. Pulse is currently available on the Apple App Store/Google Play Store in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

For more information, and to download Pulse, log on to

About Prudential Thailand

Prudential has operated in Thailand for more than 24 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2019 the Thailand business grew IFRS operating profits by 8 per cent to USD 170 million and Life Weighted Premium by 8 per cent to USD 619 million. (31 December 2019 figures)


About TMB | Thanachart

TMB is a market leader in deposits and digital banking while Thanachart Bank is a market leader in retail lending, particularly in the auto hire purchase segment where is ranked No.1 in the Thai market. After the successful merger with Thanachart Bank, TMB’s operational scale has doubled in size with total assets of Thai Baht 1.9 trillion and is now the 6th largest bank in Thailand. TMB, together with Thanachart Bank, has a combined branch network of over 900 branches nationwide and a customer base more than 10 million.


About HReasily

Established in 2015 in Singapore, HReasily is a leading HR Tech company in Asia intent on delivering the best-in-class HR platform.

HReasily understands that as businesses grow, human resource management becomes increasingly complex. At HReasily, we focus on the only resource that matters, people, and making every day better for them. We provide solutions that improve the day-to-day running of businesses, by automating business processes such as Payroll, Staff Management, Claims, Leave, Time & Attendance and Scheduling. There are currently over 50,000 SMEs on the HReasily platform across Asia.