Prudential Thailand Strengthens HNW Strategy
Prudential Life Assurance (Thailand) Public Company Limited continues its strategic expansion into the High Net Worth (HNW) segment with the enhancement of its exclusive PRULegacy program. The initiative underscores Prudential Thailand’s commitment to delivering holistic financial, health, and lifestyle solutions tailored to the needs of affluent clients.
In the second half of 2025, Prudential Thailand is launching a premium campaign designed to reward new and existing HNW clients with elevated privileges. Customers who purchase eligible insurance plans with a first-year premium of THB 3 million or more, or existing policyholders who add coverage of at least THB 500,000 and reach a total annual premium of THB 1 million, will receive exclusive gifts and benefits.
Mr. Nitipong Pruchyanimit, Chief Customer and Marketing Officer at Prudential Thailand, stated: “We remain focused on delivering comprehensive protection and financial security to all customer segments. For our High Net Worth clients, we recognize the importance of expert financial planning and sustainable wealth transfer. PRULegacy reflects our vision of empowering lives under the ethos ‘For Every Life, For Every Future.’”
From September 1 to December 31, 2025, PRULegacy members will enjoy premium airport lounge access across major Thai airports, including Suvarnabhumi, Don Mueang, Chiang Mai, Phuket, and more. PRULegacy+ members and one guest can access First Class Lounges twice, while PRULegacy members receive one-time access to Executive or Finest Business Class Lounges with a guest. Additionally, members can redeem complimentary movie tickets via the PRUServices platform on LINE (@PrudentialThailand).
The PRULegacy program is divided into two tiers: PRULegacy: Annual premiums of THB 1 million or more and PRULegacy+: Annual premiums of THB 10 million or more Members enjoy a suite of privileges including: Complimentary will drafting and tax advisory services from Chandler Mori Hamada Limited (CMH), Dining vouchers at Michelin-starred restaurants such as Chef’s Table, Mezzaluna, and Nawa Thai Cuisine, Free health check-up packages at 21 Bangkok Hospital branches nationwide, Exclusive discounts and upgrades at Chiva-Som Hua HinSpecial fares on Bangkok Airways domestic and international routes, Limousine airport transfers in nine provinces and Aromatherapy oil massage services at Let’s Relax Spa
Beyond lifestyle benefits, PRULegacy members receive personalized financial, investment, and tax planning consultations from certified experts, ensuring their wealth management strategies align with individual goals. For more information on PRULegacy and eligibility, visit: https://www.prudential.co.th/corp/prudential-th/th/privilege-programmes/prulegacy