Prudential Thailnd's Cha-Ching financial literacy education class

Prudential Life Assurance (Thailand) Public Company Limited, also known as Prudential Thailand, is committed to enhancing financial literacy among Thai children. The company participated in the “Buriram Reform: Smart Camp, Smart Classroom Demonstration” project and became part of a model school initiative to promote financial literacy among children aged 7-12. The project was honored by the presence of Police General Permpoon Chidchob, Thailand’s Minister of Education, who presided over the development of the model education project. He also visited and exchanged ideas at the Cha-Ching financial literacy classroom, emphasizing the development and expansion of this knowledge to Thai children and youth nationwide.

The project’s activities, including 1.Cha-Ching Financial Literacy Program: Demonstrating financial knowledge to instill smart financial management values, 2.English Summer Camp: Enhancing learning and opportunities through English language camps, 3.STEM: Play Facto: Encouraging smart thinking and doing through STEM activities, 4.Chinese Language Learning via AI: Utilizing artificial intelligence for Chinese language education, 5.Health Literacy: Learning about herbs for education and health, 6.Chinese Language Learning Anytime, Anywhere via Digital Platform: E-Learning for flexible Chinese language education, and 7.Spark Your English: Inspiring English language learning, aim to foster smart knowledge, thinking, and actions through hands-on activities that encourage creativity, inspire dreams, and motivate learning.

The Cha-Ching financial literacy program is a collaboration between Prudential Thailand, Prudence Foundation, and Junior Achievement Thailand. It aims to develop financial knowledge and awareness through four main concepts: earning, saving, spending, and donating. For more information, visit https://www.prudential.co.th/corp/prudential-th/th/sustainability/cha-ching/ .