Prudential empowers women through music via its ‘Rewrite Her Life’ campaign
Bangkok, 1 December 2021 - Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand) has launched a 'Rewrite Her Life' campaign to empower women in Thailand with products and services that match their needs during every step of life.
Mr. Robin Spencer, Chief Executive Officer of Prudential Thailand, “With our focus of ‘helping people get the most out of life’, Prudential Thailand is ready to disrupt the market and provide the best products and services that match the behavior of every generation, regardless of lifestyle.
“Women have continuously been the key driving force in the Thai society and all over the world, both socially and economically. More women are taking on decision-making roles for large purchases such as homes, cars, electronics, as well as financial products. In Southeast Asia, women are in charge of almost 80 per cent of the consumer goods spends, either by spending their own money or by influencing others. This is aligned with our business, where women are significantly represented because of our female-focused products and service propositions.”
Prudential Thailand has launched ‘Rewrite Her Life’ campaign, which is all about women empowerment through the power of music, which is the perfect source of entertainment that everyone can easily enjoy and relate to.
The campaign has re-written the lyrics of three famous Thai songs, to support, inspire, and empower young women across Thailand. Prudential Thailand also encourages everyone to rewrite other song lyrics to express their own perspectives and discuss current social concerns related to women.
Ms. Pasalaree Theerasas, Chief Customer Officer, Prudential Thailand, said, “We selected three famous Thai songs and worked with the song artists and record labels to rearrange the lyrics to empower confidence in individuality. The re-written songs include ‘Drip Queen’, ‘Kon Mee Sa Nae’ and ‘Pak Kon’. We want to give a new perception of women in terms of body, mind, spirit, and wealth. We also intend to change misogynistic music trends and to remind women that they do not have to follow conventional wisdom to please others or fit into societal standards.”
Prudential Thailand provides products and services that are designed to support and help Thai women through all stages of life, including those for women who plan to manage their financial security as well, including:
PRUClick Saving 8/20 and PRUSuk Samran. Prudential Thailand also provides various wellness products that cover all concerns in women's health, including: PRUBreast Cancer Care, PRUCritical Care, PRUSmart Health, and PRUHealthy Plus.
“Our goal is to empower Thai women by enabling them to reach their highest goals and get the most out of life, while staying healthy and wealthy. Prudential Thailand is committed to be their best life partner helping women manage their own and their loved ones’ lives holistically, in terms of physical and mental health as well as wealth management,” Mr. Spencer, concluded.
Customers can easily access products that meet their lifestyle via Pulse by Prudential application or through other Prudential Thailand online channels.
Pulse by Prudential application has many digital features that help improve and maintain positive physical and mental health as well as financial stability for all women. The application offers teleconsultation services, which customers can use to speak with a doctor, receive a prescription to complete online purchase at Boots pharmacy, and have the medicine delivered directly to their home. Other key features include a digital HealthCheck, an online Symptom Checker, a meal and nutrition tracker, an AI-driven virtual personal training, and many more.
About Prudential in Thailand
Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 115 billion of assets on their behalf. In 2021 the Thailand business grew IFRS operating profits by 33 per cent to USD 101 million and Life Weighted Premium by 11 per cent to USD 343 million (30 June 2021 figures).