Prudential Thailand Partners with TQM
Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”), a subsidiary of Prudential Group, one of the world’s leading insurance companies with a strong presence across Asia and Africa, has announced a strategic partnership with TQM Life Insurance Broker Co., Ltd., a subsidiary of TQM Alpha Public Company Limited. This collaboration aims to expand access to life insurance solutions that are simple, affordable, and tailored to the diverse needs of Thai consumers.
Through this partnership, Prudential Thailand will leverage its global expertise in life and health protection, savings, investment, and retirement planning, while TQM Life brings robust nationwide distribution capabilities and a strong digital sales infrastructure.
Mr. Bundit Jiamanukoonkit, Chief Executive Officer of Prudential Thailand, stated "We are delighted to partner with TQM Life, a trusted leader in customer service and distribution. Together, we aim to make life insurance more accessible to Thai people of all ages, helping them plan for a better future with confidence.”
Dr. Naphasanan Pannipa, Chief Executive Officer of TQM Alpha, added: "This partnership marks a key milestone in our life insurance expansion. With Prudential Thailand’s product expertise and TQM’s extensive customer base and experienced salesforce, we are well-positioned to deliver meaningful protection across all life stages."
Dr. Krit Chitranapawong, AFPT™, CEO of TQM Life, emphasized: "TQM Life is ready to serve the market through multiple channels—telesales, online platforms, and self-service digital tools. With close support from Prudential Thailand, we are enhancing our team’s capabilities to provide professional, personalized consultation."
This partnership reflects a shared commitment between Prudential Thailand and TQM Life to enhance the lives of Thai people through trusted insurance solutions and exceptional service. Guided by Prudential Thailand’s purpose — “For every life, for every future” — the collaboration goes beyond expanding product accessibility. It represents a unified vision to support individuals at every stage of life with protection that empowers them to plan confidently for their health, finances, and overall well-being.