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Prudential Thailand partners The 1 to reinforce Thai women’s health care as part of

    (24/08/22) Prudential Thailand, one of the world’s leading life insurance companies, has partnered with The 1, Thailand's number one digital lifestyle and loyalty platform and part of Central Group, to continue enhancing the health and wellbeing of Thai women and all Thais through the new ‘THIS GIRL DESERVES’ campaign.

Prudential and The 1 encourage Thai women and all Thais to be healthy both physically and mentally to get the most out of life, especially modern women who have diverse roles balancing career advancement, financial stability, and the freedom to pursue their own dreams and ambitions. It starts with always taking care of one's physical and mental health through various ‘THIS GIRL DESERVES’ healthcare solutions including ‘The 1 Fight 4CI’, ‘The 1 Fight Cancer’, ‘The 1 Fight Women Cancer’, and ‘The 1 Health’ ensuring everyone has the right health plan to suit their personal needs regardless of age.


Mr. Kawin Tangudtaisak, Managing Director – The 1, said, “The 1 is committed to delivering a superior experience for members covering all lifestyles and aspects of living. We are delighted to collaborate with such an important partner like Prudential Thailand in supporting all Thai people to take care of their physical and mental health so that they can live life to the fullest. The 1 and Prudential Thailand has a wide range of exclusive offers for the upcoming ‘THIS GIRL DESERVES’ campaign, from activities that provide health care benefits and knowledge to various packages that meet the lifestyle of modern women who have a variety of interests.”


Ms. Pasalaree Theerasas, Chief Customer and Transformation Officer of Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand), said, "Prudential is proud to support and care for Thai citizens, including the health and wellbeing of all Thai women. This includes financial planning for the future that satisfies the needs at each stage of life in every age group. Health is the most important thing in life along the peace-of-mind that comes from completely taking care of family and loved ones. Today's women want to have the confidence to live life to the fullest, follow their dreams, and build a stable life. This is consistent with our company's wide range of products and services designed to fully accommodate the lifestyles of all women of all ages.”


The 1 together with Prudential Thailand are organizing an event on August 27 to 28, 2022, on the first floor of Central World, Central Court, as part of ‘THIS GIRL DESERVES’ campaign. There will be a variety of fun activities at the event, including health checks and consultations with top medical professionals, guidance from health experts from the Prudential Health and Wellbeing team, plus enjoyable introductory health check related games, in addition to over 100 prizes.



Special promotions range from the chance to earn x8 The 1 points when buying insurance online; the opportunity to win a special travel prize inclusive of flights, hotel accommodations at Sri Panwa, online fitness programs, and a gift card to Central, all worth over 500,000 baht in total. ‘THIS GIRL DESERVES’ campaign also partners with Guss Damn Good under a "This girl deserves to be bright" concept that empowers women, introducing a unique "Light up your day" ice cream flavour to this particular campaign. The special cream flavour will be offered at all Guss Damn Good stores from August 25 through September 30, 2022.


 The 1 and Prudential Thailand are also offering a ‘THIS GIRL DESERVES’ package from August 31, 2022 to September 9 that features unlimited online fitness programs with equipment from Physique 57 and cancer coverage up to one million baht. Visit  for more information.


The 1 and Prudential Thailand are united together with the Thai nation to provide everyone with health insurance options that meet the needs of each stage of life, ensuring Thai women and all Thais of all lifestyles get the most out of life.