Bangkok, Thailand, 10 August 2021 – Prudential Corporation Asia (Prudential) and K-pop super group SuperM threw an unforgettable exclusive experience titled ”PrudentialxSuperM We DO Virtual Concert & Fan Meet” for fans across Asia over the weekend on Saturday, 7 August. The event was exclusive to the winners of Prudential’s “We DO” campaign and Dance Challenges, as well as users of Pulse by Prudential, the company's all-in-one health and wellness app, across the region.
The virtual concert and fan meet brought people together for an uplifting experience in these challenging times. The activity was held as an extension of Prudential’s “We DO Well Together” campaign, which aims to encourage everyone to stay well and healthy, and have fun doing it.
Since the announcement of PrudentialxSuperM partnership in January this year, the collaboration has encompassed various ways to motivate Thais to attain a healthier lifestyle. These activities include “Move Your Fingers - Unlock Billboard”, “Move Your Legs – Stay Fit and Strong at Home”, and “Move Your Legs – Tik Tok Dance Challenge”.
K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness, and inspire optimism and positive actions.
Pasalaree Theerasas, Chief Customer Officer of Prudential Thailand, "We are excited to host this exclusive, first-ever virtual concert and fan meet with the widely-popular K-pop group SuperM for our employees, agents, customers and K-pop fans across Asia. It will connect people through music and dance, and we hope to inspire them to take charge of their wellbeing in a fun manner so they can continue to stay healthy and safe during these challenging times.
“Prudential Thailand’s long-standing commitment is to protect Thai society and the health and wellbeing of local communities. Through our activities in collaboration with SuperM, we want to send out a message of hope to all and inspire optimism and positive actions," Ms Pasalaree, added.
SuperM, described as the “Avengers of K-pop”, held very special fan meet activity. Lucky fans had a once-in-a-lifetime interactive experience to get up-close-and-personal with their favourite SuperM members.
The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favourite idols.
Although BAEKHYUN and TAEMIN were not physically present being enlisted in military services, they wanted to spread positive energy to fans through
pre-recorded messages shown during the fan meet and actively participated in pre-recorded performances, melting the hearts of their fans at the event.
KAI recently tested negative for COVID-19, but unfortunately could not attend the event due to a two-week self-quarantine imposed in accordance with Korean health regulations. He sent his sincere apologies for not being able to attend the event at the last minute.
ABOUT PRUDENTIAL IN THAILAND
Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2020 the Thailand business grew IFRS operating profits by 23 per cent to USD 203 million and Life Weighted Premium by 8 per cent to USD 667 million. (31 December 2020 figures).
ABOUT PULSE BY PRUDENTIAL
Pulse by Prudential (Pulse) is an all-in-one digital health app and the first of its kind in Asia and Africa to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia and Africa by leveraging digital technologies and best-in-class partnerships.
Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and six in Africa, and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.
Since its launch, Pulse has been downloaded more than 30 million times* in Asia and Africa. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Cote D’Ivoire, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.
For more information, log onto www.wedopulse.com.
*as at August 2021
SuperM, described as 'The Avengers of K-pop', was formed in 2019 by SM Entertainment and Capitol Music Group. The supergroup consists of seven members from SM Entertainment’s multi-platinum boy bands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT 127, and TEN and LUCAS from WayV. The first Asian music act in history to ever top the prestigious US Billboard 200 album chart with a debut release, SuperM has achieved impressive international success by also hitting #1 on Billboard's Artist 100, Top Album Sales, Top Current Albums, Digital Albums, Internet Albums, World Albums, and World Digital Song Sales charts.