(Bangkok, 21/04/2025) – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) has officially launched ‘PRULegacy – Your Mark Lives On’, an exclusive legacy and wealth planning solution tailored specifically for High-Net-Worth individuals. This program reaffirms Prudential’s commitment to supporting clients not only in protecting their wealth, but in shaping and passing on a meaningful legacy to the people they love.
Grounded in the belief that “Every success in your own way is a value you create and pass on to those you love,” PRULegacy goes beyond traditional financial solutions to provide comprehensive services across financial planning, legacy protection, health, and lifestyle including tax planning consultation services. It is designed for individuals who view wealth not just as an asset, but as a responsibility — something to nurture, grow, and hand down with purpose.
Mr. Nitipong Pruchyanimit, Chief Customer and Marketing Officer of Prudential Thailand, revealed that "Prudential Thailand is committed to providing robust health and financial security for our customers through the purpose “For Every Life…For Every Future” Especially for the high-net-worth segment, the company recognizes the importance of sustainable wealth management and intergenerational value transfer. We have therefore designed the exclusive privileges 'PRULegacy' program, which serves as a trusted advisor in life planning and wealth management to ensure a secure future for the next generation. This includes a wide range of benefits that cater to health, lifestyle, and all aspects of living, with Prudential standing by our customers in every goal of success."
The core of 'PRULegacy' program focuses on passing on value and the best to loved ones, including exclusive products such as life insurance plans, inheritance planning, and comprehensive financial and investment advisory services. It's not just about providing benefits but also enhancing value for customers in finance, investment, legal, and tax aspects.
"We believe that high net worth customers prioritize financial and investment planning to secure a stable future for their heirs. 'PRULegacy' reflects Prudential's commitment to being more than just a life insurance provider but a reliable partner throughout our customers' lives. True wealth is not just what we create but what we can sustainably and valuably pass on to those we love," Mr. Nitipong added.
'PRULegacy' offers exclusive privileges programs in two tiers: 'PRULegacy' membership for annual premiums starting from 1,000,000 THB, and 'PRULegacy+' membership for annual premiums starting from 10,000,000 THB. These include special privileges such as Provision of will drafting services or tax planning consultation services at Chandler Mori Hamada Limited (CMH) law firm, E-Vouchers for dining at Michelin-starred restaurants like Chef’s Table, Mezzaluna, and Nawa Thai Cuisine worth 2,000 THB, free health check-up packages at Bangkok Hospital's 21 branches nationwide, 15% discounts and room upgrades at Chiva-Som Hua-Hin, discounts on Bangkok Airways tickets for domestic and international routes, limousine services to and from airports in nine provinces (Bangkok, Krabi, Khon Kaen, Chiang Mai, Phuket, Songkhla, Surat Thani, Udon Thani, and Ubon Ratchathani), and Aromatherapy Oil Massage services at Let's Relax Spa.
Beyond the lifestyle benefits, PRULegacy members also receive personalized guidance from a team of wealth and tax planning specialists, ensuring that each financial strategy aligns with individual goals and family visions. This service reflects Prudential’s philosophy of building lasting relationships — not just with clients, but with generations to come. To learn more about PRULegacy, visit: PRULegacy