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Prudential Thailand provides emergency assistance and medical services through Assist America & MediGuide

Bangkok, Thailand, 29 June 2021 – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) provides customers with extra peace of mind by offering Emergency SOS Assistance (SOS) provided by Assist America and Medical Second Opinion (MSO) services through MediGuide’s network.

The SOS and MSO services will be provided to valued customers of Prudential Thailand to help protect their health and wellbeing. 

Available to customers who have valid HA Wealth and Health as charged Riders*, the SOS service provides round-the-clock worldwide emergency ambulance and prescription medicines assistance in coordination with hospitals.

Remote MSO provides essential ‘second opinions’ in relations to ongoing medical treatment for customers with HA Wealth Riders**. The service allows patients access to specialist consultations for complicated cases, while obviating the need for face-to-face diagnosis and/or treatment.

To access these services, customers are required to contact the call center and sign a consent form prior to the doctors’ review of the patient's medical records. The doctors will then provide a response with their opinions within 10 working days.

"Prudential Thailand is helping Thai customers manage their health and wellbeing with these two important added layers of protection. Prior to offering the SOS and MSO services, the company had provided Thai people access to teleconsultation services via its Pulse by Prudential health and wellness app amid the ongoing COVID-19 pandemic," said Ms. Pasalaree Theerasas, Chief Customer Officer of Prudential Thailand. "It is in line with our ‘We DO Health’ commitment to making quality healthcare services affordable and accessible to help people get the most out of life."

Assist America provides medical emergency services for some 40 million travelers worldwide and is the United States’ largest provider of global emergency medical service. Their services are provided by experienced, knowledgeable, multilingual emergency certified medical and assistance professionals.

MediGuide is currently available in more than 50 countries and servicing customers in 152 countries across four continents.  It provides early and highly accurate diagnosis and treatment through cutting-edge technologies. It has contracted and affiliated leading hospitals and medical centers worldwide.

In Thailand, the SOS and MSO services are provided by a local partner of MediGuide. Prudential Thailand has no access to the customers' medical records in accordance with local regulations and data privacy guidelines.

*SOS service is provided to customers who have valid HA Wealth and Health as charged Riders including Health Super Strong, UOB Healthy Wealth, Flexi Care, Ultimate Care, and Perfect Care coverage.

**MSO service is provided to customers who have valid HA Wealth Riders including UOB Healthy Wealth, Flexi Care, Ultimate Care, and Perfect Care coverage.


Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2020, the Thailand business grew IFRS operating profits by 23 per cent to USD 203 million and Life Weighted Premium by 8 per cent to USD 667 million. (31 December 2020 figures).