Prudential Thailand wins two prestigious awards at the Insurance Asia Awards 2025,

Mr. Bundit Jiamanukoonkit, Chief Executive Officer of Prudential Life Assurance (Thailand) Public Company Limited, or “Prudential Thailand,” extended his congratulations to Ms. Pasalaree Theerasas, Chief Technology and Operations Officer and Chief Health Officer, and Mr. Nitipong Pruchyanimit, Chief Customer and Marketing Officer, on the occasion of Prudential Thailand receiving two prestigious accolades at the Insurance Asia Awards 2025 in Singapore. The awards -- Digital Transformation Initiative of the Year and Wealth Initiative of the Year -- highlight the company’s strong capabilities and unwavering commitment to digital innovation and customer-focused solutions.

The Digital Transformation Initiative of the Year award recognizes the success of PRUServices, a centralized digital platform that seamlessly integrates all customer service channels. The platform enhances customer experience through features such as integration with LINE (Thailand’s most popular messaging app), automation, and the use of AI and OCR technologies to improve data accuracy and service efficiency.

The Wealth Initiative of the Year award was granted for the “PRULegacy: Your Mark Lives On” program, which empowers high-net-worth (HNW) clients to pass on not just wealth, but also life values and personal legacies. The initiative promotes meaningful intergenerational wealth transfer and raises awareness in Thai society about the importance of sustainable wealth planning.

These awards are a proud achievement for Prudential Thailand and a testament to the dedication, creativity, and collaboration of its entire team. They reflect the company’s ongoing mission to elevate service quality and deliver exceptional customer experiences under its guiding purpose: “For Every Life, For Every Future.”