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Prudential Thailand and AIS launch “PRUDengue” to offer affordable dengue fever insurance for AIS customers

Bangkok, Thailand, 15 October 2020 – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) is partnering with AIS, a leading telecom operator in Thailand’s mobile network, to launch Prudential Thailand’s first digital insurance plan “PRUDengue” exclusively for AIS customers.

In response to the widespread of dengue fever, a mosquito-borne viral disease that has impacted nearly 1 million people in Thailand over the last 10 years[1], Prudential Thailand is rolling out PRUDengue, an all-round and affordable insurance plan to support the insured with a lump sum pay-out between THB 20,000 and THB 50,000 upon the diagnosis of dengue fever.

PRUDengue’s basic package with an annual premium at only THB 249 provides total benefits of up to THB 70,000, while its top package with an annual premium at THB 499 provides total benefits of THB 250,000. Applicants are not required to complete any health or income check for this plan.

AIS customers can purchase PRUDengue via Pulse by Prudential (Pulse), the innovative digital health app launched by Prudential Thailand in June this year. Download Pulse for free at  or on Apple App Store and Google Play Store to manage health and receive personal wellness services.


[1] According to statistics published by the Thailand’s Bureau of Epidemiology, Department of Disease Control, MOPH, there were 947,677 DF, DHF or DSS infections with 1,026 deaths in the country during the past 10 years

About Pulse by Prudential

Pulse by Prudential is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 9 million times* in Asia to date. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam. 

For more information, and to download Pulse, log onto

*as at 15 October 2020


About Prudential in Thailand

Prudential has operated in Thailand for more than 24 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2019 the Thailand business grew IFRS operating profits by 8 per cent to USD 170 million and Life Weighted Premium by 8 per cent to USD 619 million.

Note: Life Weighted Premium represents new and renewal regular premium plus 10 per cent of single premium.