BANGKOK (2 April 2026) – Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand) has announced a landmark achievement in its latest operational 2025 Full Year Results, reporting a 13% growth in Annual Premium Equivalent (APE)1. This robust performance has propelled the company to the No. 5 position in the Thai life insurance industry, significantly outperforming the overall market growth of 6%, as reported by the Thai Life Assurance Association (TLAA). This success underscores Prudential’s ability to maintain strong business momentum despite ongoing global economic fluctuations.
This milestone is more than just a testament to commercial growth; it reflects a shifting consumer landscape where individuals are increasingly prioritizing long-term life planning and risk management. Factors such as economic volatility, rising living costs, and the transition toward an aging society have become primary drivers for consumers seeking financial security and enhanced quality of life for the future.
Building on this success, Prudential Thailand is aggressively moving into 2026 under the role of “The Future Protector.” The company is evolving its role from a traditional life insurer to a trusted advisor and lifelong partner, committed to providing comprehensive security for Thais across health, finance, and future stability in an ever-changing global political and economic climate.
Mr. Bundit (Kenny) Jiamanukoonkit, CEO of Prudential Thailand, stated: “In a world filled with multi-dimensional uncertainty, Prudential recognizes the deep-seated concerns many Thais have regarding life’s challenges. We are elevating our role from being just a service provider to a partner that protects our customers' futures for the long term. The launch of the ‘Peace of Mind’ campaign is a pivotal step in alleviating those anxieties, empowering Thais to live with greater confidence—especially regarding health, which is the cornerstone of long-term quality of life.”
The ‘Peace of Mind’ campaign is our core strategic driver this year. We are focused on developing personalized life and health solutions that cater to every stage of life. Our approach goes beyond offering mere coverage; we are providing the most essential element for living: ‘Peace of Mind’—the tranquility that allows our customers to live life to the fullest without worrying about the uncertainties of tomorrow,” Mr. Jiamanukoonkit added.
To ensure that ‘Peace of Mind’ remains a tangible reality rather than just a promise, Prudential Thailand is focusing on financial stability and the management of a “Healthy Portfolio.” By utilizing Advanced Data Analytics for efficient risk management and maintaining a robust Capital Adequacy Ratio (CAR), the company ensures it can absorb the volatility of long-term healthcare costs. This stability guarantees that customers receive continuous benefits and access to top-tier medical facilities without fear of future disruption.
Furthermore, Prudential Thailand is fostering a sustainable health ecosystem with its network of partner hospitals. This is achieved through transparent and efficient claims approval processes and the development of “Guided Care” services. As a key component of the ‘Peace of Mind’ campaign, Guided Care elevates the customer experience by providing expert navigation through 360 dimensions of health needs.
The company also continues to innovate its health insurance products to be more flexible and comprehensive, addressing the steady rise in medical expenses. Products such as PRUMhaoMhao Ultra Care, PRUBetter Care, and PRUMhaoMhao Double Sure are specifically designed to reduce unexpected financial burdens and ensure timely access to quality treatment across all distribution channels.
Prudential Thailand reaffirms its commitment to standing by every Thai citizen with its comprehensive "lump-sum" (Mhao) health insurance plans. For more information, interested parties can contact the Call Center at 1621, add the LINE Official Account @PrudentialThailand, or visit www.prudential.co.th.
