Bangkok, Thailand 21 April 2020 – In line with its commitment to providing customers with best-in-class services in this digital era, Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) is bringing a new level of convenience to customers with the launch of its new e-claims service.

Prudential Thailand’s policyholders can now submit their health-related claims (hospital income claims and medical reimbursement claims) online or via their smartphones via the PRUConnect service on Prudential Thailand’s LINE official channel. This is in addition to existing claims submission channels including personal submission, by mail, or through agent services.

Ms. Pasalaree Theerasas, Chief Customer Officer, Prudential Thailand said: “Prudential Thailand is pleased to launch its new e-claims submission service that not only meets customers’ needs particularly amid the COVID-19 situation, but also allows them to submit health claims online in a seamless and convenient manner. Customers will also have full visibility of the progress of their claims submission and when the claims payments are deposited into their bank accounts.

Prudential Thailand will invest further to develop this new system and add more innovative, customised features to better serve its customers' evolving needs."