Prudential Thailand launches "PRUchat bot" to answer customer enquiries anytime and anywhere

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PRUchat bot 1
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March 2019 - Prudential Life Assurance (Thailand) Public Company Limited ("Prudential Thailand") has launched a new chatbot service, "PRUchat bot" or "Chat with Nong PRU Nong Den", on its official LINE account to better serve its customers and engage with them more efficiently.

With PRUchat bot, customers can receive real-time information on Prudential Thailand's products and services via LINE at any time in the day. The chatbot integrates artificial intelligence (AI) and the company’s database to simulate natural and personal conversations, helping to address customers’ queries and guiding them to useful information. The AI technology also empowers PRUchat bot to learn from customers’ feedback and provide more productive response on a constant basis.

"PRUchat bot is part of Prudential Thailand’s commitment to continuously enhance the service experience for its customers. This new, customised online solution is designed to create a seamless and convenient experience for customers in the fast-paced, highly digital world. PRUchat bot also complements PRUconnect, our innovative web portal on LINE which offers a wide range of policy self-service options at our customers’ fingertips, enabling them to stay connected for our assistance and receive company updates round-the-clock." said Mr. Aman Kapoor, Chief Customer and Marketing Officer.

“PRUchat bot enables our customers to receive answers to their queries anytime, anywhere. In today’s time-starved environment, our customers may not have the patience to speak to a customer service representative over the phone or wait for a response after leaving a voicemail or email message. PRUchat bot is expected to significantly reduce the time needed to resolve customers’ issues and efficiently streamline the entire customer service process.

PRUchat bot will also support our new customer service model, which aims to provide extensive customer assistance, immediate customer support, as well as proactive customer engagement,” said Ms. Pasalaree Theerasas, Chief Operations Officer.

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