Prudential Life Assurance In Thailand

Prudential enters Thailand  in 1995, and has become one of the leading life insurance providers for Thai families.


Our Mission

Mission of the Company is “Providing financial security and peace of mind to the Thai people”.


Our Vision

Vision of the Company is “To be your life time partner providing innovative solutions with exceptional customer experiences”.


Strategic direction

The Company seeks to develop and build on distribution strengths. The Company continuously seeks to differentiate itself through innovation of products and services to meet the expectations and needs of the Thai people. The Company seeks to do this by digitizing its business internally and delivering enabling insurance solutions for the customers. In addition, the Company seeks to diversify its portfolio to increase its reach to Thai consumers.

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