Prudential Life Assurance In Thailand

Prudential enters Thailand  in 1995, and has become one of the leading life insurance providers for Thai families.


Our Mission

Mission of the Company is “Providing financial security and peace of mind to the Thai people”.


Our Vision

Vision of the Company is “To be your lifetime partner providing innovative solutions with exceptional customer experiences”.


Strategic direction

The strategic direction is based on enhancing the core including broadening our customer base and optimizing all potential business opportunities including alternative distribution channels; creating frictionless experience; providing best-in-class UL, health & protection by providing innovative insurance solutions and services, health and protection solutions; and designing organization for the future along with developing staff to have essential skills and capabilities to deliver our mission and vision and to establish an organization culture that fosters engagement, enjoyment with positive energy.

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